Toward the Innovative Collaboration between Art and Science The Task in the Age of Media Culture Through the Case Study at IAMAS Since the middle of the 1960s, a new trend towards collaboration between art and technology has been occurring all over the world at approximately the same time, partly influenced by the proposal of C.P.Snow's "Two Culture", and partly by the introduction of new media technology accelerated by the theory of Marshal MacLuhan. From the 1970s, through 80s, this movement has been gradually changing to focus more on digital media technology based on computer power. However its major creative condition, namely the collaboration between art, science, and technology, has been becoming much stronger and is emerging as one of the most important social and cultural contributions to the human society today and in the future. Without integrating the artistic sensibility and scientific way of thinking, we could not overcome the various conflicts between different cultures and different countries in the world. But due to a long history of academic specialization based on reductionism and narrower categorization within the society, it is not so easy to change the evaluation system or consciousness towards accepting this new value targeting the wholeness of the human being. But since the beginning of 1990s, the introduction of powerful digital media technology has given us the potential to make this integration more feasible. By using such media technology as a bridging tool, we have new scope to make the collaboration between art and science easier. For these reasons, many new media art/design schools have been established throughout the world. Our school, IAMAS, was organized as one of such creative institutes from the beginning. After 6 and half years, we have gradually been successful in producing new outputs based on such collaboration between art and science, and art and technology. But of course, the basic difficulty of how to integrate the different value systems of art and science has not yet been completely overcome. The short history of our activities at IAMAS can be seen as a case study targeting the ambitious integration between art and science. Real examples of our activities are shown by means of a visual presentation.